{"id":3324,"date":"2024-03-13T09:56:00","date_gmt":"2024-03-13T08:56:00","guid":{"rendered":"https:\/\/www.sffgroup.com\/?p=3324"},"modified":"2024-03-15T08:28:58","modified_gmt":"2024-03-15T07:28:58","slug":"sff-group-enters-new-agreement-with-norwegian-ice-hockey-association","status":"publish","type":"post","link":"https:\/\/www.sffgroup.com\/index.php\/sff-group-enters-new-agreement-with-norwegian-ice-hockey-association\/","title":{"rendered":"SFF Group enters new agreement with the Norwegian Ice Hockey Association"},"content":{"rendered":"\n<div class=\"wp-block-columns mb-0\">\n<div class=\"wp-block-column\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:80%\">\n<div class=\"wp-block-group sff_add_padding has-white-color has-black-background-color has-text-color has-background\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group sff_add_padding\"><div class=\"wp-block-group__inner-container\">\n<p><strong>The SFF Group recently signed a sponsorship agreement with the Norwegian Ice Hockey Association (in Norwegian, <em>Norges Ishockeyforbund<\/em> (NIHF)), strengthening the company\u2019s support of Norwegian ice hockey.<\/strong><br><br>The cooperation began already last fall, when SFF became a sponsor of the national junior ice hockey team. According to SFF\u2019s CEO, <strong>Tore Christiansen<\/strong>, the feedback was overwhelming:<\/p>\n\n\n\n<p style=\"padding-left: 40px;\"><em>\u2013 We were profiled on the national junior ice hockey team\u2019s jerseys during the world championship in Gothenburg and received surprisingly good response. We conduct business in many countries where ice hockey has a much larger reach than in Norway, so we received a considerable portion of encouraging feedback from our international business partners.<\/em><\/p>\n\n\n\n<p>Christiansen explains that the positive attention made the SFF Group want to enter into a new agreement with NIHF \u2013 this time supporting the men\u2019s senior national ice hockey team.<\/p>\n\n\n\n<p><strong>Jan Thore Torstensen<\/strong>, NIHF\u2019s manager of sponsorships, is excited about the agreement, and looks forward to continuing the work with SFF.<\/p>\n\n\n\n<p style=\"padding-left: 40px;\"><em>\u2013 We are thrilled to secure this agreement with SFF, and eagerly look forward to extending our collaboration.<\/em><\/p>\n\n\n\n<p><strong>Read more (in Norwegian):<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.hockey.no\/nyheter\/2024\/SFF-blir-ny-samarbeidspartner\/\">SFF blir ny samarbeidspartner<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-cover sff_unset_height\" style=\"background-image:url(https:\/\/www.sffgroup.com\/wp-content\/uploads\/jt-og-tc.png);background-position:45% 69%\"><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<p>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The SFF Group recently signed a sponsorship agreement with the Norwegian Ice Hockey Association, strengthening the company\u2019s support of Norwegian ice hockey. <\/p>\n","protected":false},"author":8,"featured_media":3325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.sffgroup.com\/index.php\/wp-json\/wp\/v2\/posts\/3324"}],"collection":[{"href":"https:\/\/www.sffgroup.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sffgroup.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sffgroup.com\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sffgroup.com\/index.php\/wp-json\/wp\/v2\/comments?post=3324"}],"version-history":[{"count":32,"href":"https:\/\/www.sffgroup.com\/index.php\/wp-json\/wp\/v2\/posts\/3324\/revisions"}],"predecessor-version":[{"id":3360,"href":"https:\/\/www.sffgroup.com\/index.php\/wp-json\/wp\/v2\/posts\/3324\/revisions\/3360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sffgroup.com\/index.php\/wp-json\/wp\/v2\/media\/3325"}],"wp:attachment":[{"href":"https:\/\/www.sffgroup.com\/index.php\/wp-json\/wp\/v2\/media?parent=3324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sffgroup.com\/index.php\/wp-json\/wp\/v2\/categories?post=3324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sffgroup.com\/index.php\/wp-json\/wp\/v2\/tags?post=3324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}