SFF Group enters new agreement with the Norwegian Ice Hockey Association

The SFF Group recently signed a sponsorship agreement with the Norwegian Ice Hockey Association (in Norwegian, Norges Ishockeyforbund (NIHF)), strengthening the company’s support of Norwegian ice hockey.

The cooperation began already last fall, when SFF became a sponsor of the national junior ice hockey team. According to SFF’s CEO, Tore Christiansen, the feedback was overwhelming:

– We were profiled on the national junior ice hockey team’s jerseys during the world championship in Gothenburg and received surprisingly good response. We conduct business in many countries where ice hockey has a much larger reach than in Norway, so we received a considerable portion of encouraging feedback from our international business partners.

Christiansen explains that the positive attention made the SFF Group want to enter into a new agreement with NIHF – this time supporting the men’s senior national ice hockey team.

Jan Thore Torstensen, NIHF’s manager of sponsorships, is excited about the agreement, and looks forward to continuing the work with SFF.

– We are thrilled to secure this agreement with SFF, and eagerly look forward to extending our collaboration.

Read more (in Norwegian):

SFF blir ny samarbeidspartner